{"id":9546,"date":"2020-07-14T15:34:53","date_gmt":"2020-07-14T13:34:53","guid":{"rendered":"https:\/\/lubra.com\/storia\/"},"modified":"2025-06-10T10:05:27","modified_gmt":"2025-06-10T08:05:27","slug":"history","status":"publish","type":"page","link":"https:\/\/lubra.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"

[vc_row lg_spacing=”padding_top:100;padding_bottom:50″][vc_column offset=”vc_col-lg-8″][tm_heading custom_google_font=”” text=”LUBRA: A Century of Experience Serving Industry” font_size=”lg:30″][tm_spacer size=”lg:35″][tm_heading tag=”div” custom_google_font=”” text=”LUBRA was born from the union of two historic Italian companies, combining their expertise, experience, and customer bases to create a modern and dynamic organization.
\nToday, LUBRA is a leading name in the world of lubricants, chemical and petrochemical products, and industrial auxiliaries.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”The company\u2019s origins date back to 1920 with the establishment of Giuseppe Tagliabue, a division of Societ\u00e0 Anonima Lombarda Petroli based in Villasanta. The aim was to add value to petroleum-based lubricating fractions, marketed under the Ergoline brand<\/strong>.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”In 1935, Lubrificanti Corbella, specializing in chemical compounds for the cement and rubber industries. By the 1970s, the company had built a strong reputation in the fasteners sector, quickly becoming a market reference point.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”In 1983, Giuseppe Tagliabue acquired Lubra (formerly Lubrificanti Corbella), and in 1990, the two companies officially merged. The LUBRA name became the company\u2019s industrial identity, while the ERGOLINE brand continued as the designation for its automotive lubricants and greases.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”In recent years, LUBRA has continued its path of growth and innovation, investing in technology, expanding its product range, and reinforcing its presence in both domestic and international markets:”][tm_spacer size=”lg:75″][tm_timeline items=”%5B%7B%22image%22%3A%222981%22%2C%22datetime%22%3A%222010%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22The%20name%20LUBRA%20is%20officially%20used%20for%20all%20industrial%20products.%22%7D%2C%7B%22image%22%3A%228671%22%2C%22datetime%22%3A%222022%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22Acquisition%20of%20STILKEM%2C%20Specialized%20in%20Die%20Casting%20Products.%22%7D%2C%7B%22image%22%3A%228664%22%2C%22datetime%22%3A%222023%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22STILKEM%20is%20integrated%20into%20LUBRA%2C%20while%20retaining%20its%20own%20brand.%22%7D%2C%7B%22image%22%3A%229085%22%2C%22datetime%22%3A%222024%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20is%20recognized%20as%20a%20National%20Historic%20Brand%2C%20a%20milestone%20that%20certifies%20its%20value%20and%20long-standing%20tradition.%22%7D%5D”][tm_spacer size=”lg:50″][\/vc_column][vc_column offset=”vc_col-lg-4″][vc_widget_sidebar sidebar_id=”page_sidebar”][tm_spacer size=”lg:30″][\/vc_column][\/vc_row][vc_row disable_element=”yes” lg_spacing=”padding_top:100;padding_bottom:50″][vc_column offset=”vc_col-lg-8″][tm_heading custom_google_font=”” text=”La storia di LUBRA: un secolo di esperienza al servizio dell\u2019industria” font_size=”lg:30″][tm_spacer size=”lg:35″][tm_heading tag=”div” custom_google_font=”” text=”LUBRA \u00e8 il risultato dell\u2019unione tra due storiche aziende italiane che, mettendo insieme competenze, esperienze e clienti, hanno dato vita a una realt\u00e0 moderna e dinamica. Oggi LUBRA \u00e8 un punto di riferimento nel mondo dei lubrificanti, dei prodotti chimici e petrolchimici, e degli ausiliari per l\u2019industria.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”Tutto ha inizio nel 1920<\/strong>, quando nasce la Giuseppe Tagliabue<\/strong>, una divisione della \u201cSociet\u00e0 Anonima Lombarda Petroli\u201d di Villasanta. L\u2019obiettivo? Dare valore alle frazioni lubrificanti del petrolio, vendute con il marchio Ergoline<\/strong>.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”Nel 1935<\/strong> viene fondata un\u2019altra realt\u00e0 importante: la Lubrificanti Corbella<\/strong>, attiva nella produzione di composti chimici per l\u2019industria del cemento e della gomma. Gi\u00e0 negli anni \u201970 si fa notare per la sua specializzazione nella bulloneria, diventando un leader di settore.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”Nel 1983<\/strong>, la Giuseppe Tagliabue acquisisce proprio la Lubra (gi\u00e0 Lubrificanti Corbella) e nel 1990<\/strong> le due aziende si fondono, mantenendo il nome LUBRA<\/strong> per la parte industriale. Il marchio storico Ergoline<\/strong> continua per\u00f2 a vivere nella linea di oli e grassi lubrificanti per il settore automobilistico.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”Negli ultimi anni, LUBRA ha continuato a crescere:”][tm_spacer size=”lg:75″][tm_timeline items=”%5B%7B%22image%22%3A%222981%22%2C%22title%22%3A%22Espansione%22%2C%22datetime%22%3A%222010%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22Il%20nome%20LUBRA%20viene%20usato%20ufficialmente%20per%20tutti%20i%20prodotti%20industriali.%22%7D%2C%7B%22image%22%3A%228671%22%2C%22title%22%3A%22Acquisizione%20%22%2C%22datetime%22%3A%222022%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22Acquisizione%20di%20STILKEM%2C%20specializzata%20in%20prodotti%20per%20la%20pressofusione.%22%7D%2C%7B%22image%22%3A%228664%22%2C%22title%22%3A%22Incorporamento%22%2C%22datetime%22%3A%222023%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22%20STILKEM%20viene%20incorporata%20in%20LUBRA%2C%20mantenendo%20il%20proprio%20marchio.%22%7D%2C%7B%22image%22%3A%229085%22%2C%22title%22%3A%22Marchio%20storico%22%2C%22datetime%22%3A%222024%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20viene%20riconosciuta%20come%20Marchio%20Storico%20di%20interesse%20nazionale%2C%20un%20traguardo%20che%20ne%20certifica%20il%20valore%20e%20la%20lunga%20tradizione.%22%7D%5D”][tm_timeline items=”%5B%7B%22image%22%3A%223079%22%2C%22title%22%3A%221920%20-%20L’inizio%22%2C%22text%22%3A%22LUBRA%20attuale%20%C3%A8%20il%20risultato%20della%20fusione%20di%20due%20aziende%20italiane%20storiche%2C%20a%20carattere%20nazionale.%22%7D%2C%7B%22image%22%3A%223081%22%2C%22title%22%3A%221930%20-%20La%20fusione%22%2C%22text%22%3A%22Hanno%20fatto%20confluire%20in%20questa%20ultima%20realt%C3%A0%20tutte%20le%20attivit%C3%A0%2C%20la%20clientela%2C%20l%E2%80%99esperienza%20tecnica%20e%20la%20profonda%20conoscenza%20nei%20settori%20lubrificanti%2C%20prodotti%20chimici%20e%20petrolchimici%2C%20ausiliari%20per%20industria.%22%7D%2C%7B%22image%22%3A%223082%22%2C%22title%22%3A%22Nuova%20sede%22%2C%22datetime%22%3A%221990%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20attuale%20%C3%A8%20il%20risultato%20della%20fusione%20di%20due%20aziende%20italiane%20storiche%2C%20a%20carattere%20nazionale%2C%20che%20hanno%20fatto%20confluire%20in%20questa%20ultima%20realt%C3%A0%20tutte%20le%20attivit%C3%A0%2C%20la%20clientela.%22%7D%2C%7B%22image%22%3A%222981%22%2C%22title%22%3A%22Espansione%22%2C%22datetime%22%3A%222010%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22L%E2%80%99esperienza%20tecnica%20e%20la%20profonda%20conoscenza%20nei%20settori%20lubrificanti%2C%20prodotti%20chimici%20e%20petrolchimici%2C%20ausiliari%20per%20industria.%22%7D%2C%7B%22image%22%3A%223084%22%2C%22title%22%3A%22Fusione%22%2C%22datetime%22%3A%222020%2F01%2F01%2013%3A48%22%2C%22text%22%3A%22LUBRA%20attuale%20%C3%A8%20il%20risultato%20della%20fusione%20di%20due%20aziende%20italiane%20storiche%2C%20a%20carattere%20nazionale.%22%7D%2C%7B%22image%22%3A%228671%22%2C%22title%22%3A%22Acquisizione%20%22%2C%22datetime%22%3A%222022%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20effettua%20l%E2%80%99acquisizione%20della%20societ%C3%A0%20STILKEM%2C%20azienda%20torinese%2C%20specializzata%20in%20prodotti%20per%20la%20pressofusione%2C%20distaccanti%20bianchi%20o%20a%20base%20di%20grafite%20per%20le%20fonderie.%22%7D%2C%7B%22image%22%3A%228664%22%2C%22title%22%3A%22Incorporamento%22%2C%22datetime%22%3A%222023%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20incorpora%20STILKEM%2C%20mantenendo%20il%20suo%20marchio%20originale.%22%7D%2C%7B%22image%22%3A%228688%22%2C%22title%22%3A%22Marchio%20storico%22%2C%22datetime%22%3A%222024%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20Marchio%20Storico%22%7D%5D”][tm_spacer size=”lg:50″][\/vc_column][vc_column offset=”vc_col-lg-4″][vc_widget_sidebar sidebar_id=”page_sidebar”][tm_spacer size=”lg:30″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row lg_spacing=”padding_top:100;padding_bottom:50″][vc_column offset=”vc_col-lg-8″][tm_heading custom_google_font=”” text=”LUBRA: A Century of Experience Serving Industry” font_size=”lg:30″][tm_spacer size=”lg:35″][tm_heading tag=”div” custom_google_font=”” text=”LUBRA was born from the union of two historic Italian companies, combining their expertise, experience, and customer bases to create a modern and dynamic organization. Today, LUBRA is a leading name in the world of lubricants, chemical and petrochemical products, and industrial auxiliaries.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”The company\u2019s origins date back to 1920 with the establishment of Giuseppe Tagliabue, a division of Societ\u00e0 Anonima Lombarda Petroli based in Villasanta. The aim was to add value to petroleum-based lubricating fractions, marketed under the Ergoline brand.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”In 1935, Lubrificanti Corbella, specializing in chemical compounds for the cement and rubber industries. By the 1970s, the company had built a strong reputation in the fasteners sector, quickly becoming a market reference point.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”In 1983, Giuseppe Tagliabue acquired Lubra (formerly Lubrificanti Corbella), and in 1990, the two companies officially merged. The LUBRA name became the company\u2019s industrial identity, while the ERGOLINE brand continued as the designation for its automotive lubricants and greases.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”In recent years, LUBRA has continued its path of growth and innovation, investing in technology, expanding its product range, and reinforcing its presence in both domestic and international markets:”][tm_spacer size=”lg:75″][tm_timeline items=”%5B%7B%22image%22%3A%222981%22%2C%22datetime%22%3A%222010%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22The%20name%20LUBRA%20is%20officially%20used%20for%20all%20industrial%20products.%22%7D%2C%7B%22image%22%3A%228671%22%2C%22datetime%22%3A%222022%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22Acquisition%20of%20STILKEM%2C%20Specialized%20in%20Die%20Casting%20Products.%22%7D%2C%7B%22image%22%3A%228664%22%2C%22datetime%22%3A%222023%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22STILKEM%20is%20integrated%20into%20LUBRA%2C%20while%20retaining%20its%20own%20brand.%22%7D%2C%7B%22image%22%3A%229085%22%2C%22datetime%22%3A%222024%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20is%20recognized%20as%20a%20National%20Historic%20Brand%2C%20a%20milestone%20that%20certifies%20its%20value%20and%20long-standing%20tradition.%22%7D%5D”][tm_spacer size=”lg:50″][\/vc_column][vc_column offset=”vc_col-lg-4″][vc_widget_sidebar sidebar_id=”page_sidebar”][tm_spacer size=”lg:30″][\/vc_column][\/vc_row][vc_row disable_element=”yes” lg_spacing=”padding_top:100;padding_bottom:50″][vc_column offset=”vc_col-lg-8″][tm_heading custom_google_font=”” text=”La storia di LUBRA: un secolo di esperienza al servizio dell\u2019industria” font_size=”lg:30″][tm_spacer size=”lg:35″][tm_heading tag=”div” custom_google_font=”” text=”LUBRA \u00e8 il risultato dell\u2019unione tra due storiche aziende italiane che, mettendo insieme competenze, esperienze e clienti, hanno dato vita a una realt\u00e0 moderna e dinamica. Oggi LUBRA \u00e8 un punto di riferimento nel mondo dei lubrificanti, dei prodotti chimici e petrolchimici, e degli ausiliari per l\u2019industria.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”Tutto ha inizio nel 1920, quando nasce la Giuseppe Tagliabue, una divisione della \u201cSociet\u00e0 Anonima Lombarda Petroli\u201d di Villasanta. L\u2019obiettivo? Dare valore alle frazioni lubrificanti del petrolio, vendute con il marchio Ergoline.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”Nel 1935 viene fondata un\u2019altra realt\u00e0 importante: la Lubrificanti Corbella, attiva nella produzione di composti chimici per l\u2019industria del cemento e della gomma. Gi\u00e0 negli anni \u201970 si fa notare per la sua specializzazione nella bulloneria, diventando un leader di settore.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”Nel 1983, la Giuseppe Tagliabue acquisisce proprio la Lubra (gi\u00e0 Lubrificanti Corbella) e nel 1990 le due aziende si fondono, mantenendo il nome LUBRA per la parte industriale. Il marchio storico Ergoline continua per\u00f2 a vivere nella linea di oli e grassi lubrificanti per il settore automobilistico.”][tm_spacer size=”lg:20″][tm_heading tag=”div” custom_google_font=”” text=”Negli ultimi anni, LUBRA ha continuato a crescere:”][tm_spacer size=”lg:75″][tm_timeline items=”%5B%7B%22image%22%3A%222981%22%2C%22title%22%3A%22Espansione%22%2C%22datetime%22%3A%222010%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22Il%20nome%20LUBRA%20viene%20usato%20ufficialmente%20per%20tutti%20i%20prodotti%20industriali.%22%7D%2C%7B%22image%22%3A%228671%22%2C%22title%22%3A%22Acquisizione%20%22%2C%22datetime%22%3A%222022%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22Acquisizione%20di%20STILKEM%2C%20specializzata%20in%20prodotti%20per%20la%20pressofusione.%22%7D%2C%7B%22image%22%3A%228664%22%2C%22title%22%3A%22Incorporamento%22%2C%22datetime%22%3A%222023%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22%20STILKEM%20viene%20incorporata%20in%20LUBRA%2C%20mantenendo%20il%20proprio%20marchio.%22%7D%2C%7B%22image%22%3A%229085%22%2C%22title%22%3A%22Marchio%20storico%22%2C%22datetime%22%3A%222024%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20viene%20riconosciuta%20come%20Marchio%20Storico%20di%20interesse%20nazionale%2C%20un%20traguardo%20che%20ne%20certifica%20il%20valore%20e%20la%20lunga%20tradizione.%22%7D%5D”][tm_timeline items=”%5B%7B%22image%22%3A%223079%22%2C%22title%22%3A%221920%20-%20L’inizio%22%2C%22text%22%3A%22LUBRA%20attuale%20%C3%A8%20il%20risultato%20della%20fusione%20di%20due%20aziende%20italiane%20storiche%2C%20a%20carattere%20nazionale.%22%7D%2C%7B%22image%22%3A%223081%22%2C%22title%22%3A%221930%20-%20La%20fusione%22%2C%22text%22%3A%22Hanno%20fatto%20confluire%20in%20questa%20ultima%20realt%C3%A0%20tutte%20le%20attivit%C3%A0%2C%20la%20clientela%2C%20l%E2%80%99esperienza%20tecnica%20e%20la%20profonda%20conoscenza%20nei%20settori%20lubrificanti%2C%20prodotti%20chimici%20e%20petrolchimici%2C%20ausiliari%20per%20industria.%22%7D%2C%7B%22image%22%3A%223082%22%2C%22title%22%3A%22Nuova%20sede%22%2C%22datetime%22%3A%221990%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20attuale%20%C3%A8%20il%20risultato%20della%20fusione%20di%20due%20aziende%20italiane%20storiche%2C%20a%20carattere%20nazionale%2C%20che%20hanno%20fatto%20confluire%20in%20questa%20ultima%20realt%C3%A0%20tutte%20le%20attivit%C3%A0%2C%20la%20clientela.%22%7D%2C%7B%22image%22%3A%222981%22%2C%22title%22%3A%22Espansione%22%2C%22datetime%22%3A%222010%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22L%E2%80%99esperienza%20tecnica%20e%20la%20profonda%20conoscenza%20nei%20settori%20lubrificanti%2C%20prodotti%20chimici%20e%20petrolchimici%2C%20ausiliari%20per%20industria.%22%7D%2C%7B%22image%22%3A%223084%22%2C%22title%22%3A%22Fusione%22%2C%22datetime%22%3A%222020%2F01%2F01%2013%3A48%22%2C%22text%22%3A%22LUBRA%20attuale%20%C3%A8%20il%20risultato%20della%20fusione%20di%20due%20aziende%20italiane%20storiche%2C%20a%20carattere%20nazionale.%22%7D%2C%7B%22image%22%3A%228671%22%2C%22title%22%3A%22Acquisizione%20%22%2C%22datetime%22%3A%222022%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20effettua%20l%E2%80%99acquisizione%20della%20societ%C3%A0%20STILKEM%2C%20azienda%20torinese%2C%20specializzata%20in%20prodotti%20per%20la%20pressofusione%2C%20distaccanti%20bianchi%20o%20a%20base%20di%20grafite%20per%20le%20fonderie.%22%7D%2C%7B%22image%22%3A%228664%22%2C%22title%22%3A%22Incorporamento%22%2C%22datetime%22%3A%222023%2F01%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20incorpora%20STILKEM%2C%20mantenendo%20il%20suo%20marchio%20originale.%22%7D%2C%7B%22image%22%3A%228688%22%2C%22title%22%3A%22Marchio%20storico%22%2C%22datetime%22%3A%222024%2F07%2F18%2013%3A48%22%2C%22text%22%3A%22LUBRA%20Marchio%20Storico%22%7D%5D”][tm_spacer size=”lg:50″][\/vc_column][vc_column offset=”vc_col-lg-4″][vc_widget_sidebar sidebar_id=”page_sidebar”][tm_spacer size=”lg:30″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"class_list":["post-9546","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lubra.com\/en\/wp-json\/wp\/v2\/pages\/9546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lubra.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lubra.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lubra.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lubra.com\/en\/wp-json\/wp\/v2\/comments?post=9546"}],"version-history":[{"count":4,"href":"https:\/\/lubra.com\/en\/wp-json\/wp\/v2\/pages\/9546\/revisions"}],"predecessor-version":[{"id":10114,"href":"https:\/\/lubra.com\/en\/wp-json\/wp\/v2\/pages\/9546\/revisions\/10114"}],"wp:attachment":[{"href":"https:\/\/lubra.com\/en\/wp-json\/wp\/v2\/media?parent=9546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}